Design subscriptions that
streamline your healthcare experience.
b
u
i
l
d
t
r
u
s
t
w
i
t
h
o
u
t
c
o
m
p
r
o
m
i
s
e
.
Strategic, client-focused branding for private practices, mental health providers, and healthcare innovators.
Because credibility and connection go hand in hand.
Trusted by brands
Cauley Counseling Services
BRANDING
Mental Health Industry
JoyJoy Juicery
BRANDING
Beverage
Growth LabMobs
WEBSITE
F&B Industry
Cauley Counseling Services
BRANDING
Mental Health Industry
Happy Heart
BRANDING
Healthcare Education
Happy Heart
BRANDING
Healthcare Education
Abby's Farm Goods
BRANDING
Organic CPG
Cauley Counseling Services
WEBSITE
Mental Health Industry
Happy Heart
BRANDING
Healthcare Education
BPN Med Supplies
BRANDING
B2C Med Supply
BPN Med Supplies
WEBSITE
B2C Med Supply
Challenges
In today's digital-first healthcare landscape, standing out while maintaining credibility isn't just important—it's essential for survival.
Trust & Credibility
Building trust with potential clients in a skeptical healthcare market.
Patient Acquisition
Converting and retaining patients in a competitive market.
Service Efficiency
Streamlining healthcare delivery while maintaining quality.
Why choose Dark Theory?
We build memorable healthcare brands that connect with their audience and drive growth, delivering a complete brand experience, fast!
Industry Focused
Specialized in healthcare and mental health, with deep focus in industry-specific needs.
Data-Driven Approach
Competitive analysis and user research to ground design decisions, scaling brand systems.
Trust-Building Design
Visual identities that builds lasting trust with credibility combined with user understanding.
Impact & Engagement
Creation of compelling digital experiences that boost audience conversion
Human-Centered Process
User-centered design with simple and step-by-step guidance that drives business results
Future-Proof Solutions
Creating timeless designs with modern adaptability for long-term success.
How it works.
Our Process, Your Transformation!
Get started in minutes. Simple and hassle-free.
1
Pick your plan
Select and subscribe to a plan that matches your design needs. The signup process takes just minutes.
2
Request your designs
Use our simple platform to submit design requests. Tell us what you need and we'll take care of the rest.
3
Get quick results
Receive your custom designs within 24-48 hours, crafted to fit your brand perfectly.
4
Perfect your designs
Want changes? We'll revise your designs until they're exactly what you want.
"Very thorough, listened intently, and made sure to bring my vision to fruition and made it seem effortless."
HC
Carla Cauley
Founder at Cauley Counseling Services
See selected works
Collection of case studies
Branding
Website
We design from the dark, where bold ideas are born.
Dark Theory helps healthcare and mental health brands tell human stories, transforming generic messaging into meaningful connections.
With deep experience in healthcare, we translate complex missions into trustworthy brands that resonate at first glance.
We design with purpose and understanding, creating safe and credible brands where clarity meets care. If you're building something meaningful, we'll make it unforgettable.
We design from the dark, where bold ideas are born.
Dark Theory helps healthcare and mental health brands tell human stories, transforming generic messaging into meaningful connections.
With deep experience in healthcare, we translate complex missions into trustworthy brands that resonate at first glance.
We design with purpose and understanding, creating safe and credible brands where clarity meets care. If you're building something meaningful, we'll make it unforgettable.
LOGO
BRAND IDENTITY
CREATIVE DIRECTION
USER RESEARCH
FRAMER
UX
BRAND STRATEGY
WIX
LANDING PAGE
STYLE GUIDE
IDENTITY
SOCIAL
WEBSITE
PITCH DECK
DESIGN CONSULTING
SQUARESPACE
AD CREATIVE
BRAND STRATEGY
UX
USER RESEARCH
CREATIVE DIRECTION
BRAND IDENTITY
FRAMER
WIX
DESIGN CONSULTING
PITCH DECK
WEBSITE
SOCIAL
IDENTITY
STYLE GUIDE
LANDING PAGE
SQUARESPACE
AD CREATIVE
Clear, Powerful Benefits.
We deliver exceptional value through a streamlined, proven approach that prioritizes quality, speed, and flexibility.
Putting your brand's success first.
Tailored Excellence
Every design is uniquely crafted to reflect your brand's distinct identity.
Transparent Pricing
Simple fixed monthly fees with unlimited design requests.
Swift Delivery
Get your custom designs within 24-48 hours, with unlimited revisions included.
Growth-Ready
Easily scale your design needs as your business expands.
Tailored Excellence
Every design is uniquely crafted to reflect your brand's distinct identity.
Transparent Pricing
Simple fixed monthly fees with unlimited design requests.
Swift Delivery
Get your custom designs within 24-48 hours, with unlimited revisions included.
Growth-Ready
Easily scale your design needs as your business expands.
Simple process.
Expect better results!
What you can expect working with us.
Sprint 1
Brand Strategy & Conception
Discovery Workshop
Research
Strategy & Roadmap
Sprint 2
Scope, Design, & Refinement
Strategic Plan
Brand Guidelines
Feedback & Iterations
Sprint 3
Delivery, Execution, & Support
Finalize & handoff
Launch
Maintenance & Support
We keep communication tight.
We believe face-to-face communication is the key to achieving goals together.
Discovery Workshop
Our one-hour discovery session reveals your business needs and goals. We'll create a strategic plan and provide you with a discovery brief and roadmap.
Weekly Stand-ups
Weekly 30-minute check-ins keep projects on track. You'll receive an email summary after each session outlining progress and next steps.
How do we stack up against the market?
Industry-focused, strategic partnerships that deliver consistent, scalable results.
Others
Execution-focused |
Hourly/High Overhead Costs
Limited Capacity, Divided Attention
Variable Experience, Limited Perspective
Bound to Strict Process
Formulaic and Generic Output
Lack External Benchmarking
Project-Based with Limited Depth
Strategy First
Transparent Pricing
Dedicated Team
Industry Focused
Proven Scalable Process
Personalized Outcome
Results Driven
Long-term Partners
You've got questions?
We've got answers.
From Stephanie, 10:41 AM
How long does a project take?
Timelines depend on the scope. A logo design might take 1–2 weeks, while a full branding package can take 6–12 weeks. We’ll provide a detailed schedule before starting.
Can I hire you for just one service?
Absolutely. We offer one-off projects for clients who need specific deliverables like a logo or brand audit. However, most clients find the greatest value in our full branding packages.
Why not just hire a full-time designer?
Instead of hiring a full-time designer with associated costs like salaries and benefits, Dark Theory offers flexible project and subscription options with a full team of experts, allowing businesses to scale their design support as needed without long-term commitments.
What if I don't like it?
Our proven process ensures satisfaction through strategic alignment, continuous collaboration, and included revisions. We aim to make you thrilled with your brand transformation.
All your creative needs covered.
Your versatile creative team. On tap!
Logo Design
Style Guides
Landing Pages
Email Templates
Brand Strategy
Design Consulting
Identity Design
Social Graphics
Pitch Decks
Websites
Icons
and more
Our plans.
Simple pricing, no surprises.
One Off
Starting at
$2,495
Best for practices needing one-time brand design with quick delivery and cost-effective solutions.
Very communicative and easy to work with!
Emmanuel
Founder of SmashPops
Features:
Identity / Branding
Free Copywriting
Phase-Based Projects
PDF Brand Identity Guideline
2 Rounds of Revisions
Custom Designs Tailored to Your Needs
Complete Ownership
Private Client Portal
1 support Included
Growth
Most Popular
Monthly
$4,495
Perfect for startups seeking ongoing design work with monthly flexibility and single-project focus.
I was informed of everything each step of the way. Highly recommend!
Britney
Founder of Turner Counseling Services
Features:
Immediate Start
One Active Request at a time
Avg. 48-72h Turnaround
Custom Designs Tailored to Your Needs
Complete Ownership
Async Comms over Notion + Trello
Bi-weekly Progress Check-Ins
Private Client Portal
Pause or Cancel Anytime
Scale-up
Monthly
$7,195
Ideal for scaleups and growing practices with multiple design projects and complex branding needs.
Brought my vision to fruition, and made it seem effortless!
Carla
Founder of Cauley Counseling Services
Features:
Immediate Start
Two Active Request at a time
Avg. 48-72h Turnaround
Custom Designs Tailored to Your Needs
Complete Ownership
Async Comms over Notion + Trello
Bi-weekly Progress Check-Ins
Private Client Portal
Pause or Cancel Anytime
Pause anytime
Easily pause your subscription anytime, and return when you need.
No stress.
Risk Free Tryout
Try out today risk free! If you're not loving it after a week, get 75% back.
No questions asked.
Need something more tailored?
We have add-ons available.
Add-Ons*
DAM setup & maint.: +$400
Framer: +2K
*Prices are monthly. Require subscription plan.
Loved and trusted by many!
Testimonials from our happy clients.
I am extremely happy with the services provided by Justin! I was informed of everything each step of the way. I initially used this company for my logo design and loved it so much that I have continued to use them for all my business needs. I highly recommend this company!
HC
Britney Turner
Founder at Turner Counseling Services
I worked with Justin to revamp my company's branding and I couldn't be happier with the results. He was professional and creative in his approach. He listened to my vision and came up with unique and cohesive designs that perfectly captured the essence of my business. The finished product exceeded my expectations and has already made a huge impact on my business.
HC
Stephanie
Founder at Love Me Too Apparel
They were able to design my vision and bring it to life in the time frame I needed. Very communicative and easy to work with!
HC
Emmanuel
Founder at Smash Pops
Words can’t express how much I respect and honor the work that was put into designing and creating my brand and website. They were very thorough, listened intently, and made sure to bring my vision to fruition and made it seem effortless as we navigated through this process. Thank you for exemplifying what great customer service looks like. I definitely will be working with them in the future and would recommend them to the world!
HC
Carla Cauley
Founder at Cauley Counseling Services
He's got a solid grasp on core design principles, and is very engaged in problem-solving with a true focus on the user. I definitely recommend him as he is already doing excellent work in the field!
HC
Crispin
Conversational Designer at Versay
From the get-go, he understood our vision for Happy Heart and worked closely with us every step of the way. The creativity and attention to detail brought our brand to life in ways we never imagined. Thanks to his timely delivery and strategic approach, we were able to quickly raise market awareness and boost our revenue. We couldn't be happier with the results! Highly recommend him for anyone looking to make a real impact with their brand.
HC
James
Founder at Happy Heart
Justin took what we had been struggling along with and turned it into a professional-looking visual identity that matched the ethos and soul of our community. The level of project engagement we received from Justin was overwhelming. He completed all assigned tasks with professionalism and punctuality, but also brought an extra level of effort and investment to our task. The amount of research and dedication that was evident in his work made it clear that he not only committed himself to a job well done.
HC
Bryan
Creative Director at Denton Community Market
Still have questions?
We have more answers too.
Everything you need to know about work with us.
How do I submit design requests?
We use Trello as our project management platform. You'll submit design requests, share files, and track progress through organized Trello boards. We'll guide you through creating detailed briefs to ensure clear communication throughout our collaboration.
What if I need more designs than usual?
Absolutely! Our service is built for flexibility and scale. Whether you need a surge in design work or have a bigger project coming up, we'll adapt our workflow to match your requirements.
Is there a minimum commitment period?
Our flexible monthly subscriptions have no lock-in periods. While you're free to cancel at any time, we're confident our exceptional work will make you want to stay.
How does billing work?
Simple monthly pricing with no surprises. Your subscription fee is charged automatically each month, covering all included services.
How involved do I need to be?
We work collaboratively and keep you informed at every step. Your feedback is crucial, but we handle the heavy lifting to make the process smooth and stress-free.
What if I need a specific design skill set?
From brand strategy to visual design, our diverse team of specialists has you covered. We'll match you with the perfect expert for your unique project needs.
Do you offer ongoing support?
Yes. Our subscription options are designed to provide continuous support for businesses as you grow and evolve.
How may design requests can I have?
Our subscription plans include unlimited requests within your subscription period. While only one or two active requests (depending on your plan) will be worked on at a time, we prioritize requests based on your needs, delivering them one at a time in a queue to ensure quality and attention to detail.
What's your typical design delivery timeline?
Turnaround times depend on complexity: simple tasks (social media graphics, minor revisions) take 1-2 business days, while complex projects (logo design, visual identity) take 5-10 business days with regular updates. We'll always provide clear timelines upfront for every request.
What will I receive in 48 hours?
In 48 hours, you can expect initial drafts or completed designs for smaller projects like social media graphics, basic layouts, or minor updates. Larger projects will include a detailed timeline and may deliver partial drafts within 48 hours.
Can I pause my subscription and resume later?
You can pause your subscription plan anytime you need a break from active design work. Our billing cycles run for 30 days. If you pause your subscription—for instance, after using 21 days of service—your account will retain the remaining days (in this case, 10 days). You're free to use these remaining days whenever you're ready to resume.
How do you handle larger requests?
For large or complex projects like full brand identities, we follow a structured process that breaks down the work into manageable phases. Each project begins with a comprehensive timeline, followed by consistent communication throughout the process. This systematic approach ensures we maintain our high-quality standards while delivering on schedule.
What programs do you design in?
Our team primarily uses Adobe Creative Suite, including: Illustrator, Photoshop, InDesign. Brand Identity handoff via pdf, or live digital on Standards site. For web design projects, we use platforms like Squarespace, Wix, & Framer.
What happens after the project is complete?
We provide all final files, brand guidelines, and any training needed. If you choose a subscription package, we'll continue supporting your brand's evolution through our ongoing support options.
What if I don't like the design?
We stand behind our work with unlimited revisions. If a design isn't quite right, we'll work with you to refine it based on your feedback or explore completely new directions until you're fully satisfied with the result.
Is there any design work you don't cover?
While our expertise covers most design needs, we specialize in brand-focused design work. We typically don't take on complex development projects, 3D work, or specialized design areas like documentation, packaging, print materials, or custom illustrations. However, we're always happy to discuss your specific needs and can recommend trusted partners for services outside our core focus.
Can I request a one-time project?
No problem! We offer one-off projects perfect for single requests, whether it’s a logo design, brand refresh, or specific visual asset. This option allows you to work with us without committing to a subscription.
View More
Hurry!
Design subscriptions that
streamline your healthcare experience.
b
u
i
l
d
t
r
u
s
t
w
i
t
h
o
u
t
c
o
m
p
r
o
m
i
s
e
.
Strategic, client-focused branding for private practices, mental health providers, and healthcare innovators.
Because credibility and connection go hand in hand.
Trusted by brands
Cauley Counseling Services
BRANDING
Mental Health Industry
JoyJoy Juicery
BRANDING
Beverage
Growth LabMobs
WEBSITE
F&B Industry
Cauley Counseling Services
BRANDING
Mental Health Industry
Happy Heart
BRANDING
Healthcare Education
Happy Heart
BRANDING
Healthcare Education
Abby's Farm Goods
BRANDING
Organic CPG
Cauley Counseling Services
WEBSITE
Mental Health Industry
Happy Heart
BRANDING
Healthcare Education
BPN Med Supplies
BRANDING
B2C Med Supply
BPN Med Supplies
WEBSITE
B2C Med Supply
Challenges
In today's digital-first healthcare landscape, standing out while maintaining credibility isn't just important—it's essential for survival.
Trust & Credibility
Building trust with potential clients in a skeptical healthcare market.
Patient Acquisition
Converting and retaining patients in a competitive market.
Service Efficiency
Streamlining healthcare delivery while maintaining quality.
Why choose Dark Theory?
We build memorable healthcare brands that connect with their audience and drive growth, delivering a complete brand experience, fast!
Industry Focused
Specialized in healthcare and mental health, with deep focus in industry-specific needs.
Data-Driven Approach
Competitive analysis and user research to ground design decisions, scaling brand systems.
Trust-Building Design
Visual identities that builds lasting trust with credibility combined with user understanding.
Impact & Engagement
Creation of compelling digital experiences that boost audience conversion
Human-Centered Process
User-centered design with simple and step-by-step guidance that drives business results
Future-Proof Solutions
Creating timeless designs with modern adaptability for long-term success.
How it works.
Our Process, Your Transformation!
Get started in minutes. Simple and hassle-free.
1
Pick your plan
Select and subscribe to a plan that matches your design needs. The signup process takes just minutes.
2
Request your designs
Use our simple platform to submit design requests. Tell us what you need and we'll take care of the rest.
3
Get quick results
Receive your custom designs within 24-48 hours, crafted to fit your brand perfectly.
4
Perfect your designs
Want changes? We'll revise your designs until they're exactly what you want.
"Very thorough, listened intently, and made sure to bring my vision to fruition and made it seem effortless."
HC
Carla Cauley
Founder at Cauley Counseling Services
See selected works
Collection of case studies
Website
We design from the dark, where bold ideas are born.
Dark Theory helps healthcare and mental health brands tell human stories, transforming generic messaging into meaningful connections.
With deep experience in healthcare, we translate complex missions into trustworthy brands that resonate at first glance.
We design with purpose and understanding, creating safe and credible brands where clarity meets care. If you're building something meaningful, we'll make it unforgettable.
We design from the dark, where bold ideas are born.
Dark Theory helps healthcare and mental health brands tell human stories, transforming generic messaging into meaningful connections.
With deep experience in healthcare, we translate complex missions into trustworthy brands that resonate at first glance.
We design with purpose and understanding, creating safe and credible brands where clarity meets care. If you're building something meaningful, we'll make it unforgettable.
LOGO
BRAND IDENTITY
CREATIVE DIRECTION
USER RESEARCH
FRAMER
UX
BRAND STRATEGY
WIX
LANDING PAGE
STYLE GUIDE
IDENTITY
SOCIAL
WEBSITE
PITCH DECK
DESIGN CONSULTING
SQUARESPACE
AD CREATIVE
BRAND STRATEGY
UX
USER RESEARCH
CREATIVE DIRECTION
BRAND IDENTITY
FRAMER
WIX
DESIGN CONSULTING
PITCH DECK
WEBSITE
SOCIAL
IDENTITY
STYLE GUIDE
LANDING PAGE
SQUARESPACE
AD CREATIVE
Clear, Powerful Benefits.
We deliver exceptional value through a streamlined, proven approach that prioritizes quality, speed, and flexibility.
Putting your brand's success first.
Tailored Excellence
Every design is uniquely crafted to reflect your brand's distinct identity.
Transparent Pricing
Simple fixed monthly fees with unlimited design requests.
Swift Delivery
Get your custom designs within 24-48 hours, with unlimited revisions included.
Growth-Ready
Easily scale your design needs as your business expands.
Tailored Excellence
Every design is uniquely crafted to reflect your brand's distinct identity.
Transparent Pricing
Simple fixed monthly fees with unlimited design requests.
Swift Delivery
Get your custom designs within 24-48 hours, with unlimited revisions included.
Growth-Ready
Easily scale your design needs as your business expands.
Simple process.
Expect better results!
What you can expect working with us.
Sprint 1
Brand Strategy & Conception
Discovery Workshop
Research
Strategy & Roadmap
Sprint 2
Scope, Design, & Refinement
Strategic Plan
Brand Guidelines
Feedback & Iterations
Sprint 3
Delivery, Execution, & Support
Finalize & handoff
Launch
Maintenance & Support
We keep communication tight.
We believe face-to-face communication is the key to achieving goals together.
Discovery Workshop
Our one-hour discovery session reveals your business needs and goals. We'll create a strategic plan and provide you with a discovery brief and roadmap.
Weekly Stand-ups
Weekly 30-minute check-ins keep projects on track. You'll receive an email summary after each session outlining progress and next steps.
How do we stack up against the market?
Industry-focused, strategic partnerships that deliver consistent, scalable results.
Others
Execution-focused |
Hourly/High Overhead Costs
Limited Capacity, Divided Attention
Variable Experience, Limited Perspective
Bound to Strict Process
Formulaic and Generic Output
Lack External Benchmarking
Project-Based with Limited Depth
Strategy First
Transparent Pricing
Dedicated Team
Industry Focused
Proven Scalable Process
Personalized Outcome
Results Driven
Long-term Partners
You've got questions?
We've got answers.
From Stephanie, 10:41 AM
How long does a project take?
Timelines depend on the scope. A logo design might take 1–2 weeks, while a full branding package can take 6–12 weeks. We’ll provide a detailed schedule before starting.
Can I hire you for just one service?
Absolutely. We offer one-off projects for clients who need specific deliverables like a logo or brand audit. However, most clients find the greatest value in our full branding packages.
Why not just hire a full-time designer?
Instead of hiring a full-time designer with associated costs like salaries and benefits, Dark Theory offers flexible project and subscription options with a full team of experts, allowing businesses to scale their design support as needed without long-term commitments.
What if I don't like it?
Our proven process ensures satisfaction through strategic alignment, continuous collaboration, and included revisions. We aim to make you thrilled with your brand transformation.
All your creative needs covered.
Your versatile creative team. On tap!
Logo Design
Style Guides
Landing Pages
Email Templates
Brand Strategy
Design Consulting
Identity Design
Social Graphics
Pitch Decks
Websites
Icons
and more
Our plans.
Simple pricing, no surprises.
One Off
Starting at
$2,495
Best for practices needing one-time brand design with quick delivery and cost-effective solutions.
Very communicative and easy to work with!
Emmanuel
Founder of SmashPops
Features:
Identity / Branding
Free Copywriting
Phase-Based Projects
PDF Brand Identity Guideline
2 Rounds of Revisions
Custom Designs Tailored to Your Needs
Complete Ownership
Private Client Portal
1 support Included
Growth
Most Popular
Monthly
$4,495
Perfect for startups seeking ongoing design work with monthly flexibility and single-project focus.
I was informed of everything each step of the way. Highly recommend!
Britney
Founder of Turner Counseling Services
Features:
Immediate Start
One Active Request at a time
Avg. 48-72h Turnaround
Custom Designs Tailored to Your Needs
Complete Ownership
Async Comms over Notion + Trello
Bi-weekly Progress Check-Ins
Private Client Portal
Pause or Cancel Anytime
Scale-up
Monthly
$7,195
Ideal for scaleups and growing practices with multiple design projects and complex branding needs.
Brought my vision to fruition, and made it seem effortless!
Carla
Founder of Cauley Counseling Services
Features:
Immediate Start
Two Active Request at a time
Avg. 48-72h Turnaround
Custom Designs Tailored to Your Needs
Complete Ownership
Async Comms over Notion + Trello
Bi-weekly Progress Check-Ins
Private Client Portal
Pause or Cancel Anytime
Pause anytime
Easily pause your subscription anytime, and return when you need.
No stress.
Risk Free Tryout
Try out today risk free! If you're not loving it after a week, get 75% back.
No questions asked.
Need something more tailored?
We have add-ons available.
Add-Ons*
DAM setup & maint.: +$400
Framer: +2K
*Prices are monthly. Require subscription plan.
Loved and trusted by many!
Testimonials from our happy clients.
I am extremely happy with the services provided by Justin! I was informed of everything each step of the way. I initially used this company for my logo design and loved it so much that I have continued to use them for all my business needs. I highly recommend this company!
HC
Britney Turner
Founder at Turner Counseling Services
I worked with Justin to revamp my company's branding and I couldn't be happier with the results. He was professional and creative in his approach. He listened to my vision and came up with unique and cohesive designs that perfectly captured the essence of my business. The finished product exceeded my expectations and has already made a huge impact on my business.
HC
Stephanie
Founder at Love Me Too Apparel
They were able to design my vision and bring it to life in the time frame I needed. Very communicative and easy to work with!
HC
Emmanuel
Founder at Smash Pops
Words can’t express how much I respect and honor the work that was put into designing and creating my brand and website. They were very thorough, listened intently, and made sure to bring my vision to fruition and made it seem effortless as we navigated through this process. Thank you for exemplifying what great customer service looks like. I definitely will be working with them in the future and would recommend them to the world!
HC
Carla Cauley
Founder at Cauley Counseling Services
He's got a solid grasp on core design principles, and is very engaged in problem-solving with a true focus on the user. I definitely recommend him as he is already doing excellent work in the field!
HC
Crispin
Conversational Designer at Versay
From the get-go, he understood our vision for Happy Heart and worked closely with us every step of the way. The creativity and attention to detail brought our brand to life in ways we never imagined. Thanks to his timely delivery and strategic approach, we were able to quickly raise market awareness and boost our revenue. We couldn't be happier with the results! Highly recommend him for anyone looking to make a real impact with their brand.
HC
James
Founder at Happy Heart
Justin took what we had been struggling along with and turned it into a professional-looking visual identity that matched the ethos and soul of our community. The level of project engagement we received from Justin was overwhelming. He completed all assigned tasks with professionalism and punctuality, but also brought an extra level of effort and investment to our task. The amount of research and dedication that was evident in his work made it clear that he not only committed himself to a job well done.
HC
Bryan
Creative Director at Denton Community Market
View More
Still have questions?
We have more answers too.
Everything you need to know about work with us.
How do I submit design requests?
We use Trello as our project management platform. You'll submit design requests, share files, and track progress through organized Trello boards. We'll guide you through creating detailed briefs to ensure clear communication throughout our collaboration.
What if I need more designs than usual?
Absolutely! Our service is built for flexibility and scale. Whether you need a surge in design work or have a bigger project coming up, we'll adapt our workflow to match your requirements.
Is there a minimum commitment period?
Our flexible monthly subscriptions have no lock-in periods. While you're free to cancel at any time, we're confident our exceptional work will make you want to stay.
How does billing work?
Simple monthly pricing with no surprises. Your subscription fee is charged automatically each month, covering all included services.
How involved do I need to be?
We work collaboratively and keep you informed at every step. Your feedback is crucial, but we handle the heavy lifting to make the process smooth and stress-free.
What if I need a specific design skill set?
From brand strategy to visual design, our diverse team of specialists has you covered. We'll match you with the perfect expert for your unique project needs.
Do you offer ongoing support?
Yes. Our subscription options are designed to provide continuous support for businesses as you grow and evolve.
How may design requests can I have?
Our subscription plans include unlimited requests within your subscription period. While only one or two active requests (depending on your plan) will be worked on at a time, we prioritize requests based on your needs, delivering them one at a time in a queue to ensure quality and attention to detail.
What's your typical design delivery timeline?
Turnaround times depend on complexity: simple tasks (social media graphics, minor revisions) take 1-2 business days, while complex projects (logo design, visual identity) take 5-10 business days with regular updates. We'll always provide clear timelines upfront for every request.
What will I receive in 48 hours?
In 48 hours, you can expect initial drafts or completed designs for smaller projects like social media graphics, basic layouts, or minor updates. Larger projects will include a detailed timeline and may deliver partial drafts within 48 hours.
Can I pause my subscription and resume later?
You can pause your subscription plan anytime you need a break from active design work. Our billing cycles run for 30 days. If you pause your subscription—for instance, after using 21 days of service—your account will retain the remaining days (in this case, 10 days). You're free to use these remaining days whenever you're ready to resume.
How do you handle larger requests?
For large or complex projects like full brand identities, we follow a structured process that breaks down the work into manageable phases. Each project begins with a comprehensive timeline, followed by consistent communication throughout the process. This systematic approach ensures we maintain our high-quality standards while delivering on schedule.
What programs do you design in?
Our team primarily uses Adobe Creative Suite, including: Illustrator, Photoshop, InDesign. Brand Identity handoff via pdf, or live digital on Standards site. For web design projects, we use platforms like Squarespace, Wix, & Framer.
What happens after the project is complete?
We provide all final files, brand guidelines, and any training needed. If you choose a subscription package, we'll continue supporting your brand's evolution through our ongoing support options.
What if I don't like the design?
We stand behind our work with unlimited revisions. If a design isn't quite right, we'll work with you to refine it based on your feedback or explore completely new directions until you're fully satisfied with the result.
Is there any design work you don't cover?
While our expertise covers most design needs, we specialize in brand-focused design work. We typically don't take on complex development projects, 3D work, or specialized design areas like documentation, packaging, print materials, or custom illustrations. However, we're always happy to discuss your specific needs and can recommend trusted partners for services outside our core focus.
Can I request a one-time project?
No problem! We offer one-off projects perfect for single requests, whether it’s a logo design, brand refresh, or specific visual asset. This option allows you to work with us without committing to a subscription.
View More
Hurry!
Design subscriptions that
streamline your healthcare experience.
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Strategic, client-focused branding for private practices, mental health providers, and healthcare innovators.
Because credibility and connection go hand in hand.
Trusted by brands
Cauley Counseling Services
BRANDING
Mental Health Industry
JoyJoy Juicery
BRANDING
Beverage
Growth LabMobs
WEBSITE
F&B Industry
Cauley Counseling Services
BRANDING
Mental Health Industry
Happy Heart
BRANDING
Healthcare Education
Happy Heart
BRANDING
Healthcare Education
Abby's Farm Goods
BRANDING
Organic CPG
Cauley Counseling Services
WEBSITE
Mental Health Industry
Happy Heart
BRANDING
Healthcare Education
BPN Med Supplies
BRANDING
B2C Med Supply
BPN Med Supplies
WEBSITE
B2C Med Supply
Challenges
In today's digital-first healthcare landscape, standing out while maintaining credibility isn't just important—it's essential for survival.
Trust & Credibility
Building trust with potential clients in a skeptical healthcare market.
Patient Acquisition
Converting and retaining patients in a competitive market.
Service Efficiency
Streamlining healthcare delivery while maintaining quality.
Why choose Dark Theory?
We build memorable healthcare brands that connect with their audience and drive growth, delivering a complete brand experience, fast!
Industry Focused
Specialized in healthcare and mental health, with deep focus in industry-specific needs.
Data-Driven Approach
Competitive analysis and user research to ground design decisions, scaling brand systems.
Trust-Building Design
Visual identities that builds lasting trust with credibility combined with user understanding.
Impact & Engagement
Creation of compelling digital experiences that boost audience conversion
Human-Centered Process
User-centered design with simple and step-by-step guidance that drives business results
Future-Proof Solutions
Creating timeless designs with modern adaptability for long-term success.
How it works.
Our Process, Your Transformation!
Get started in minutes. Simple and hassle-free.
1
Pick your plan
Select and subscribe to a plan that matches your design needs. The signup process takes just minutes.
2
Request your designs
Use our simple platform to submit design requests. Tell us what you need and we'll take care of the rest.
3
Get quick results
Receive your custom designs within 24-48 hours, crafted to fit your brand perfectly.
4
Perfect your designs
Want changes? We'll revise your designs until they're exactly what you want.
"Very thorough, listened intently, and made sure to bring my vision to fruition and made it seem effortless."
HC
Carla Cauley
Founder at Cauley Counseling Services
See selected works
Collection of case studies
We design from the dark, where bold ideas are born.
Dark Theory helps healthcare and mental health brands tell human stories, transforming generic messaging into meaningful connections.
With deep experience in healthcare, we translate complex missions into trustworthy brands that resonate at first glance.
We design with purpose and understanding, creating safe and credible brands where clarity meets care. If you're building something meaningful, we'll make it unforgettable.
We design from the dark, where bold ideas are born.
Dark Theory helps healthcare and mental health brands tell human stories, transforming generic messaging into meaningful connections.
With deep experience in healthcare, we translate complex missions into trustworthy brands that resonate at first glance.
We design with purpose and understanding, creating safe and credible brands where clarity meets care. If you're building something meaningful, we'll make it unforgettable.
LOGO
BRAND IDENTITY
CREATIVE DIRECTION
USER RESEARCH
FRAMER
UX
BRAND STRATEGY
WIX
LANDING PAGE
STYLE GUIDE
IDENTITY
SOCIAL
WEBSITE
PITCH DECK
DESIGN CONSULTING
SQUARESPACE
AD CREATIVE
BRAND STRATEGY
UX
USER RESEARCH
CREATIVE DIRECTION
BRAND IDENTITY
FRAMER
WIX
DESIGN CONSULTING
PITCH DECK
WEBSITE
SOCIAL
IDENTITY
STYLE GUIDE
LANDING PAGE
SQUARESPACE
AD CREATIVE
Clear, Powerful Benefits.
We deliver exceptional value through a streamlined, proven approach that prioritizes quality, speed, and flexibility.
Putting your brand's success first.
Tailored Excellence
Every design is uniquely crafted to reflect your brand's distinct identity.
Transparent Pricing
Simple fixed monthly fees with unlimited design requests.
Swift Delivery
Get your custom designs within 24-48 hours, with unlimited revisions included.
Growth-Ready
Easily scale your design needs as your business expands.
Tailored Excellence
Every design is uniquely crafted to reflect your brand's distinct identity.
Transparent Pricing
Simple fixed monthly fees with unlimited design requests.
Swift Delivery
Get your custom designs within 24-48 hours, with unlimited revisions included.
Growth-Ready
Easily scale your design needs as your business expands.
Simple process.
Expect better results!
What you can expect working with us.
Sprint 1
Brand Strategy & Conception
Discovery Workshop
Research
Strategy & Roadmap
Sprint 2
Scope, Design, & Refinement
Strategic Plan
Brand Guidelines
Feedback & Iterations
Sprint 3
Delivery, Execution, & Support
Finalize & handoff
Launch
Maintenance & Support
We keep communication tight.
We believe face-to-face communication is the key to achieving goals together.
Discovery Workshop
An one-hour discovery session reveals your business needs and goals. You'll receive a strategic plan including brief and roadmap.
Weekly Stand-ups
Weekly 30-minute check-in keeps projects on track. You'll receive an post-session summary outlining progress and next steps.
How do we stack up against the market?
Industry-focused, strategic partnerships that deliver consistent, scalable results.
Others
Execution-focused |
Hourly/High Overhead Costs
Limited Capacity, Divided Attention
Variable Experience, Limited Perspective
Bound to Strict Process
Formulaic and Generic Output
Lack External Benchmarking
Project-Based with Limited Depth
Strategy First
Transparent Pricing
Dedicated Team
Industry Focused
Proven Scalable Process
Personalized Outcome
Results Driven
Long-term Partners
You've got questions?
We've got answers.
From Stephanie, 10:41 AM
How long does a project take?
Timelines depend on the scope. A logo design might take 1–2 weeks, while a full branding package can take 6–12 weeks. We’ll provide a detailed schedule before starting.
Can I hire you for just one service?
Absolutely. We offer one-off projects for clients who need specific deliverables like a logo or brand audit. However, most clients find the greatest value in our full branding packages.
Why not just hire a full-time designer?
Instead of hiring a full-time designer with associated costs like salaries and benefits, Dark Theory offers flexible project and subscription options with a full team of experts, allowing businesses to scale their design support as needed without long-term commitments.
What if I don't like it?
Our proven process ensures satisfaction through strategic alignment, continuous collaboration, and included revisions. We aim to make you thrilled with your brand transformation.
All your creative needs covered.
Your versatile creative team. On tap!
Logo Design
Style Guides
Landing Pages
Email Templates
Brand Strategy
Design Consulting
Identity Design
Social Graphics
Pitch Decks
Websites
Icons
and more
Our plans.
Simple pricing, no surprises.
One Off
Starting at
$2,495
Best for practices needing one-time brand design with quick delivery and cost-effective solutions.
Very communicative and easy to work with!
Emmanuel
Founder of SmashPops
Features:
Identity / Branding
Free Copywriting
Phase-Based Projects
PDF Brand Identity Guideline
2 Rounds of Revisions
Custom Designs Tailored to Your Needs
Complete Ownership
Private Client Portal
1 support Included
Growth
Most Popular
Monthly
$4,495
Perfect for startups seeking ongoing design work with monthly flexibility and single-project focus.
I was informed of everything each step of the way. Highly recommend!
Britney
Founder of Turner Counseling Services
Features:
Immediate Start
One Active Request at a time
Avg. 48-72h Turnaround
Custom Designs Tailored to Your Needs
Complete Ownership
Async Comms over Notion + Trello
Bi-weekly Progress Check-Ins
Private Client Portal
Pause or Cancel Anytime
Scale-up
Monthly
$7,195
Ideal for scaleups and growing practices with multiple design projects and complex branding needs.
Brought my vision to fruition, and made it seem effortless!
Carla
Founder of Cauley Counseling Services
Features:
Immediate Start
Two Active Request at a time
Avg. 48-72h Turnaround
Custom Designs Tailored to Your Needs
Complete Ownership
Async Comms over Notion + Trello
Bi-weekly Progress Check-Ins
Private Client Portal
Pause or Cancel Anytime
Pause anytime
Easily pause your subscription anytime, and return when you need.
No stress.
Risk Free Tryout
Try out today risk free! If you're not loving it after a week, get 75% back.
No questions asked.
Need something more tailored?
We have add-ons available.
Add-Ons*
DAM setup & maint.: +$400
Framer: +2K
*Prices are monthly. Require subscription plan.
Loved and trusted by many!
Testimonials from our happy clients.
I am extremely happy with the services provided by Justin! I was informed of everything each step of the way. I initially used this company for my logo design and loved it so much that I have continued to use them for all my business needs. I highly recommend this company!
HC
Britney Turner
Founder at Turner Counseling Services
I worked with Justin to revamp my company's branding and I couldn't be happier with the results. He was professional and creative in his approach. He listened to my vision and came up with unique and cohesive designs that perfectly captured the essence of my business. The finished product exceeded my expectations and has already made a huge impact on my business.
HC
Stephanie
Founder at Love Me Too Apparel
They were able to design my vision and bring it to life in the time frame I needed. Very communicative and easy to work with!
HC
Emmanuel
Founder at Smash Pops
Words can’t express how much I respect and honor the work that was put into designing and creating my brand and website. They were very thorough, listened intently, and made sure to bring my vision to fruition and made it seem effortless as we navigated through this process. Thank you for exemplifying what great customer service looks like. I definitely will be working with them in the future and would recommend them to the world!
HC
Carla Cauley
Founder at Cauley Counseling Services
He's got a solid grasp on core design principles, and is very engaged in problem-solving with a true focus on the user. I definitely recommend him as he is already doing excellent work in the field!
HC
Crispin
Conversational Designer at Versay
From the get-go, he understood our vision for Happy Heart and worked closely with us every step of the way. The creativity and attention to detail brought our brand to life in ways we never imagined. Thanks to his timely delivery and strategic approach, we were able to quickly raise market awareness and boost our revenue. We couldn't be happier with the results! Highly recommend him for anyone looking to make a real impact with their brand.
HC
James
Founder at Happy Heart
Justin took what we had been struggling along with and turned it into a professional-looking visual identity that matched the ethos and soul of our community. The level of project engagement we received from Justin was overwhelming. He completed all assigned tasks with professionalism and punctuality, but also brought an extra level of effort and investment to our task. The amount of research and dedication that was evident in his work made it clear that he not only committed himself to a job well done.
HC
Bryan
Creative Director at Denton Community Market
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Still have questions?
We have more answers too.
Everything you need to know about work with us.
How do I submit design requests?
We use Trello as our project management platform. You'll submit design requests, share files, and track progress through organized Trello boards. We'll guide you through creating detailed briefs to ensure clear communication throughout our collaboration.
What if I need more designs than usual?
Absolutely! Our service is built for flexibility and scale. Whether you need a surge in design work or have a bigger project coming up, we'll adapt our workflow to match your requirements.
Is there a minimum commitment period?
Our flexible monthly subscriptions have no lock-in periods. While you're free to cancel at any time, we're confident our exceptional work will make you want to stay.
How does billing work?
Simple monthly pricing with no surprises. Your subscription fee is charged automatically each month, covering all included services.
How involved do I need to be?
We work collaboratively and keep you informed at every step. Your feedback is crucial, but we handle the heavy lifting to make the process smooth and stress-free.
What if I need a specific design skill set?
From brand strategy to visual design, our diverse team of specialists has you covered. We'll match you with the perfect expert for your unique project needs.
Do you offer ongoing support?
Yes. Our subscription options are designed to provide continuous support for businesses as you grow and evolve.
How may design requests can I have?
Our subscription plans include unlimited requests within your subscription period. While only one or two active requests (depending on your plan) will be worked on at a time, we prioritize requests based on your needs, delivering them one at a time in a queue to ensure quality and attention to detail.
What's your typical design delivery timeline?
Turnaround times depend on complexity: simple tasks (social media graphics, minor revisions) take 1-2 business days, while complex projects (logo design, visual identity) take 5-10 business days with regular updates. We'll always provide clear timelines upfront for every request.
What will I receive in 48 hours?
In 48 hours, you can expect initial drafts or completed designs for smaller projects like social media graphics, basic layouts, or minor updates. Larger projects will include a detailed timeline and may deliver partial drafts within 48 hours.
Can I pause my subscription and resume later?
You can pause your subscription plan anytime you need a break from active design work. Our billing cycles run for 30 days. If you pause your subscription—for instance, after using 21 days of service—your account will retain the remaining days (in this case, 10 days). You're free to use these remaining days whenever you're ready to resume.
How do you handle larger requests?
For large or complex projects like full brand identities, we follow a structured process that breaks down the work into manageable phases. Each project begins with a comprehensive timeline, followed by consistent communication throughout the process. This systematic approach ensures we maintain our high-quality standards while delivering on schedule.
What programs do you design in?
Our team primarily uses Adobe Creative Suite, including: Illustrator, Photoshop, InDesign. Brand Identity handoff via pdf, or live digital on Standards site. For web design projects, we use platforms like Squarespace, Wix, & Framer.
What happens after the project is complete?
We provide all final files, brand guidelines, and any training needed. If you choose a subscription package, we'll continue supporting your brand's evolution through our ongoing support options.
What if I don't like the design?
We stand behind our work with unlimited revisions. If a design isn't quite right, we'll work with you to refine it based on your feedback or explore completely new directions until you're fully satisfied with the result.
Is there any design work you don't cover?
While our expertise covers most design needs, we specialize in brand-focused design work. We typically don't take on complex development projects, 3D work, or specialized design areas like documentation, packaging, print materials, or custom illustrations. However, we're always happy to discuss your specific needs and can recommend trusted partners for services outside our core focus.
Can I request a one-time project?
No problem! We offer one-off projects perfect for single requests, whether it’s a logo design, brand refresh, or specific visual asset. This option allows you to work with us without committing to a subscription.
View More